Category: Sponsored Content
Sponsored Brewery HR 101
Crafting great beer is an art, but managing the human side of your brewery is equally essential for success. “Brewery HR 101” is designed to provide brewery owners, managers, and HR professionals with the foundational knowledge and tools necessary to build a strong and productive workforce in the craft beer industry. From hiring and training brewery staff to fostering a positive work culture and complying with industry-specific regulations, our guests will share insight on how to foster a thriving workforce.
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Sponsored WTF, Data?! Numbers = Profits! w/ Pulkit K. Agrawal
Almost every brewery is tracking their data – whether it’s in a spreadsheet, paper logs, or an electronic brewery management system. As breweries start scaling, there are two key areas that brewers and owners start looking at for their products — (1) making consistent quality beer and (2) improving costs over time.
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Sponsored “This is Native.” – Collaboration & the Art of Storytelling
Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet being told in their brand and sought to elevate the packaging of their core beers for stronger shelf appeal as they grew distribution.
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Sponsored Tap Room Playbook – From Lines to Food Trends, Get Tips to Run Your Brewery Better
The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies for success and inspiration to further maximize your brewery’s taproom experience. After all, it’s not just about making great beer, but also putting out world class hospitality.
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Sponsored The Art of Collaboration: How to Successfully Partner with a Non-Profit with Chris Geib
The Brewing Industry has always been entrenched in the community, supporting causes by what they do best – bringing people together and making great beer! But is it always beneficial for the brewery and industry partners?
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Sponsored QC, Scheduling & Flexibility: Software Strategies for Success with Randy Smith of Vicinity Software
In the beginning of a brewery’s life span, the ownership and employees juggle several tasks and responsibilities across departments. Using the proper tool to store your data will take you a long way in your growth. But what you started using in the beginning may be missing the mark now.
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Sponsored Increasing Brewery Efficiency and Beer Quality with Production Data with Brynn Keenan of Grist Analytics
Production data is one of the most under-utilized assets in craft brewing. With a relatively minor amount of work, this data can be used to increase throughput, efficiency, raw material extraction, and beer quality. Learn how to utilize your production data through statistical process control, and turn it into something valuable.
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Sponsored Diversify Where You Pour With Pop-Up Bars with Chris Musil of Coldbreak + Justin Lynch of Arryved POS
Pop-up bars are a growing trend for modern breweries, and taking your taproom to-go is easy with today’s savvy jockey box and tech stack selection. But what’s the value of a taproom on wheels? Join Chris and Justin as they discuss how mobilizing your taproom is good for business:
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Sponsored Little Changes: Actionable Strategies to Elevate the Customer Experience with Dan Hornbrook
I will dive into the importance of elevating the consumer experience from a product and location standpoint. What are things that consumers are seeking that some breweries might be missing out on that could be super easy to connect with.
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Sponsored The Art and Science of Media Relations with Chad Melis of Turn It Up Media
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this presentation will provide a roadmap for breweries to execute an effective media relations strategy.
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Sponsored Using Fermentation Profiles to Improve Your Recipes with Pål Ingebrigtsen of PLAATO
Brewing is the perfect mix of science, creativity and craftsmanship. For many brewers, creating and improving on recipes, while maintaining a high quality product is a big part of their daily work. When brewers start to collect ongoing fermentation data across multiple batches over time, they can compare how small tweaks in the recipe or outside conditions can change the overall outcome of the fermentation.
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Sponsored How to Attract Sponsors for Events or Programs with Meghan Connolly Haupt of MCH Strategy
Sponsorships can be an important revenue stream supporting diverse entities from national sports leagues to local brewery events. In this session, participants will learn essential elements for attracting sponsors and getting maximum revenue. We will cover how to identify good sponsors, how to create mutually beneficial relationships, how to sell sponsorships and more. Participants will leave with a general understanding of sponsorships and gain insight into best practices.
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Sponsored Guest Experience: How to Thrive in an Instant, On-Demand World
There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run dry, and their bill received and closed on time. These service steps are absolutely critical, but do very little to combat a negative first impression. Standards for service are increasing at a rapid pace as patience of our guests wanes, so is it time to pivot our focus away from basic tasks and focus more heavily on our presence with guests?
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Sponsored Key Performance Indicator Insights: Knowing Your Numbers with Joshua Lance of Lance CPA Group
Financial health is one of the most important parts of your business, but do you know how to get to the right metrics? In this session, we’re bringing insights from working with over 100 craft breweries and providing you with insights on understanding your brewery’s finances, including:
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Sponsored Managing Your Team With A Scorecard System with Julie Rhodes of Not Your Hobby Marketing Solutions
Brewing a cold IPA is one thing, but knowing how to manage your team is a whole different skill set all together. And even if you fake it until you make it, you might hit a tipping point where you need more strategic management systems in place to manage a larger team, hold them accountable for their various duties, streamline training processes, maintain expectations, and reward excellent performance in an unbiased manner. Learning how to use a strategic scorecard system to manage your team can help you navigate these uncharted waters.
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Sponsored Rising to Leadership: Optimize your Service on Boards and Committees with Meg Ellis
There are as many ways to be a leader as there are styles of beer out there. But not every opportunity is going to be the right fit for you. How do you find the “Goldilocks” role where you can make a difference? And what do you do once you’ve found it?
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Sponsored Choosing Brewery Equipment: Lightning Round with Kevin Weaver of Brewmation
When selecting your brewing equipment, there are a number decisions to make that might not be obvious. Great beer can be brewed on any virtually any system, but selecting the right equipment for your brewery is dependent on your processes, your beer, and your budget. In this webinar, we’ll cover a range of topics to consider when shopping for your brewery equipment.
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Sponsored Carrots: Incentives for Productivity with Aaron MJ Gore of Bevana
An overview of the principals behind how humans are incentivized in the pursuit of goals, and how best to use those insights in the business landscape. Attendees will learn the basics of building compensation and bonus structures that create the incentives you want, while avoiding the perverse and misguided incentives that you don’t. Moreover, they will learn how to apply these same techniques in the broader landscape, helping everyone reach the sense of accomplishment, satisfaction, and financial achievement they desire.
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Sponsored A Conversation of Tipping in Breweries
Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this has also generated more conversations about best practices regarding tipping. In this panel, we will discuss different tipping models, their benefits, their challenges, and how conversations on tipping can result in greater success for your taproom.
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Sponsored How E-Commerce Can Take Your Brand To The Next Level with Jason Sherman of TapRm
Alcohol e-commerce isn’t just a trend, it’s here to stay — but how can beer and hard seltzer brands fully utilize this sales channel and grow their businesses? Join Jason Sherman, CEO and Founder of TapRm, as he discusses the value of having your own customized e-commerce channel and the many ways it can help your beer brand scale.
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