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Commentary

Opinion and commentary relating to the alcohol beverage industry

The Emergence of Seltzer Taps Rooms – The Next ‘Big Thing?’

Beverage Industry News» Business of Beerposted by

No doubt hard seltzer has exploded onto the alcohol beverage stage unlike any new category in the past. Hard seltzer has built a market share in five years what it took craft beer in 40 years to accomplish. And although some have said that seltzers are merely a “fad” and are beginning to decline, many others in the industry feel that seltzers still have more room to grow and could easily sustain current market share levels.

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Is The Hard Seltzer Boom Over?

Beverage Industry News» Business of Beerposted by

Boston Beer announced last week in their quarterly financial statement that sales for Truly hard seltzer were significantly lower than expected and dropped their target sales for the balance of the year. The announcement immediately triggered some in the industry to ponder if the meteoric rise of the hard seltzer category has come to an end. Even the mainstream press jumped in, with CNN posting the headline, “The hard seltzer craze has come to an end.”

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New Jersey Becomes Battle Ground in Effort to Lower RTD Taxes

Beverage Industry News» Business of Beerposted by

Spirits companies have been fighting for lower excise taxes for decades. Citing “equivalency” as a reason to reduce the much higher state and federal tax on liquor, they have had little to no success. But now that RTD’s (ready-to-drink spirits-based cocktails) are booming in the marketplace, the spirits industry may be at it again. And since RTD’s are generally about or only slightly higher in alcohol than beer and look like beer (usually in 12-ounce cans), they may have a stronger argument.

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Brewer Migration – Moving from ‘Brewing Company’ to ‘Beverage Company’

Beverage Industry News» Business of Beerposted by

Almost without doubt, the biggest evolution in the brewing industry over the last 40 years has been the rapid growth and popularity in alternative beer brands. Lead by hard seltzers but also joined by hard teas, kombuchas, FMB’s and others, more brewers are following in the footsteps of Boston Beer Company and the global brewers by shedding their “brewery” hat and becoming a “beverage company.”

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