Asahi Shuzo to Open Sake Brewery in US – Will It Give Sake a Boost?
Japan’s Asahi Shuzo announced plans to open a new $53 million sake plant in New York state. The facility, located in Hyde Park, will begin brewing sake in spring of 2023.
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Asahi Shuzo, founded in 1948, is a premium sake brewer based in Iwakuni, Yamaguchi, Japan. The company will be brewing Dassai Blue at the New York brewery, a Junmai Ginjo sake made using Yamada Nishiki sourced from Japan and the US.
Asahi Shuzo’s brewery will be the first of its kind on the US east coast, but it is not the first in the country. California is home to Japanese company Gekkeikan Sake Co. and small, independently owned craft sake brewer Sequoia Sake based in San Francisco. Although non-beer beverages such as Kombucha, hard seltzer and hard teas have shown big growth in recent years as consumers expand their drinking habits, sake has yet to join the crowd. The 2,000-year-old rice-based beverage may get a boost from Asahi Shuzo’s marketing presence. One to watch for 2023.
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