Driven by increasing consumer demand, no-alcohol and low-alcohol beer, cider, wine, spirits, and ready-to-drink (RTD) products grew by more than +7% in volume across 10 key global markets in 2022, according to a comprehensive new study published by IWSR Drinks Market Analysis. The category is expected to increase by a third by 2026, spearheaded by growth of non-alcohol products.
The report said that the pace of growth of the non and low-alcohol category is expected to surpass that of the last 4 years, with forecast volume CAGR of +7%, 2022-26, compared to +5%, 2018-22. No-alcohol will spearhead this growth, expected to account for over 90% of the forecast total category volume growth. Non-alcohol volumes grew 9% in 2022, increasing their share of the overall non/low-alcohol space in the world’s 10 leading no/low markets to 70%, up from 65% in 2018.
Non-alcohol beer and cider will contribute nearly 70% of the overall no/low-alcohol growth between 2022 and 2026.
The markets used in the study were Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the United Kingdom, and the United States.
See the full report here.