The Brewers Association is kicking off a new holiday celebrating craft breweries called “Small Brewery Sunday.” The December 1, 2019 celebration “encourages beer lovers to support small and independent U.S. breweries and to seek the independent craft brewer seal,” according to the BA. The BA is encouraging breweries to create their own marketing plan… Read More…
ABInBev Takes Marketing Shots at Local Craft Brewers
Over the last few weeks, ABInBev has taken marketing shots at craft breweries in the same market as ABInBev’s faux craft brands, triggering pushback from both the targeted breweries and the consumer. Oregon brewpub Flat Tail Brewing accused ABInBev brand 10 Barrel Brewing of using the Flat Tail slogan “Dam Good Beer.” Via Instagram… Read More…
What Beverage Companies Can Learn from Canada’s Cannabis Journey
An Interview with Sharan Sidhu, CSO & Regulatory Affairs at Pacific Rim Innovations, Pacific Rim Innovations The global legal marijuana market is expected to reach USD 66.3 billion by the end of 2025. Countries and companies strategize an approach to this opportunity, many look to Canada as a case study on cannabis. Via Bevsource.com
Pabst to Move Production from MillerCoors to City Brewing
As the beer world turns. Few beer consumers know that many large beer brands are often brewed in breweries far removed from the brand itself. Pabst is a classic example of a brand without a true home, having been brewed under contract for many years at MillerCoors breweries. And now the gypsy brewer has… Read More…
AB Buys Remaining Stake in Craft Brew Alliance
Anheuser-Busch InBev continues with its craft buying frenzy with the announcement this afternoon of the purchase of Craft Brew Alliance for $16.50 a share. CBA closed today’s trading session at $7.33 a share. ABInBev, which currently owns 31% of CBA will now pay $68.8 billion for the balance of the company. The deal will… Read More…
CBMA Early Bird Entry Deadline November 29, 2019
The CBMAs were developed to recognize and award the very best marketing in the brewing industry across the USA. Breweries, their agencies, artists and marketing partners are invited to enter their top work. The 2020 CBMAs include over 30 categories that recognize all aspects of beer marketing. Via CBMA
USDA Steps Up Hop Breeding Program
The US Department of Agriculture – Agricultural Research Service has announced the creation of a new position dedicated to conducting public hop research. “The additional breeder position comes about as a result of sustained federal affairs outreach by brewing and hop industry stakeholder groups, including the Brewers Association, Hop Research Council, grower groups from… Read More…
Bud Light Jumps on Seltzer Craze
It was only a matter of time. Anheuser-Busch has finally, and officially, announced that it will be rolling out a line of hard seltzers under the Bud Light mantle. Rather than develop a new brand, AB must feel that using the Bud Light brand will give the seltzers immediate recognition. The four flavors… Read More…
MillerCoors Withholds Materials in Stone vs. Keystone Case
A judge in the Stone Brewing lawsuit against MillerCoors has recommended that MillerCoors be sanctioned for not providing all marketing materials for the Keystone brand as had been requested by the court. The lawsuit stems from a trademark dispute between Stone Brewing and MillerCoors use of the word “stone” on its Keystone marketing. … Read More…
New Trend, New Word; Brewstillery
Not long ago, when a brewery opened its doors, it was more often than not the first brewery in town or at least the neighborhood. Being the “local” brewery meant that there was little competition. Those days have changed. It’s not uncommon now for small towns to have a number of breweries competing with each… Read More…
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