The Brewers Association has launched a new consumer-targeted media campaign called “This is Indie Beer.”
The goal of the campaign “is to tell the stories and show the faces behind independent craft brewers and to drive awareness of the independent craft brewer seal,” according to Ann Obenchain, marketing and communications director for the BA.
The national ad campaign will highlight seven breweries of different types and sizes from across the country, with more to be added in the coming months. Ads will run on Facebook, Instagram, Reddit, YouTube, and Tinder. All of the ads will point to ThisIsIndieBeer.com where visitors can use the “Is It Indie?” brewery finder to determine if their favorite breweries are independent.
Breweries that would like to be profiled in upcoming versions of the campaign can go to the BA statement here for email instructions on how to be included.
This campaign will run through the end of the year.