ProBrewer

BA Kicks Off New Consumer Ad Campaign ‘This is Indie Beer’

Beverage Industry News» Specialty Industry Newsposted Aug 15th, 2022 by Tom McCormick

The Brewers Association has launched a new consumer-targeted media campaign called “This is Indie Beer.”

The goal of the campaign “is to tell the stories and show the faces behind independent craft brewers and to drive awareness of the independent craft brewer seal,” according to Ann Obenchain, marketing and communications director for the BA.

The national ad campaign will highlight seven breweries of different types and sizes from across the country, with more to be added in the coming months. Ads will run on Facebook, Instagram, Reddit, YouTube, and Tinder. All of the ads will point to ThisIsIndieBeer.com where visitors can use the “Is It Indie?” brewery finder to determine if their favorite breweries are independent.

Breweries that would like to be profiled in upcoming versions of the campaign can go to the BA statement here for email instructions on how to be included.

This campaign will run through the end of the year.

CO2 Shortage Continues to Bubble

Beverage Industry News» Specialty Industry Newsposted Aug 8th, 2022 by Tom McCormick

The CO2 shortage is nothing new in the industry having first bubbled up in 2020. But a new contamination at the Jackson Dome, which is owned by independent energy company Denbury, is tightening supplies even further. The Jackson Dome is Denbury’s primary source of CO2 for the Gulf Coast region.