BA Discontinues SAVOR Event
The Brewers Association released a brief announcement saying that the organization would no longer be holding the annual food and craft beer tasting event SAVOR.
“After 14 delicious years, it’s time for SAVOR: An American Craft Beer & Food Experience to hang up its apron, making 2022 the event’s final year,” said the BA statement.
The consumer-oriented event, held in Washington DC, was an elegant and well attended event that paired craft beer with high-quality small-bite food samples at each brewer’s booth. The event was limited to about 100 breweries and became a favorite by many brewers given its intimate size and discerning attendees. Educational presentations were conducted in side rooms for an additional ticket fee during the evening.
The BA did not specify why SAVOR was cancelled, but the operational cost of conducting such events has increased significantly. It is likely that the industry will see fewer beer festivals overall this summer as organizations revaluate whether to re-start events after a two-year pandemic hiatus and rising costs collide with tightening pocketbooks during high inflation and whispers of a recession.
