In another sign that large global brewers are continuing to chase after growth beverage segments outside traditional beer, Molson Coors announced that they will purchase Blue Run Spirits, makers of premium Blue Run Kentucky Bourbon. It is another step forward in the evolution of large brewing companies turning more and more into ‘beverage companies.’
Blue Run is based in Georgetown, Kentucky and is a new entrant into the category, launching the brand just three years ago.
In conjunction with the acquisition, Molson Coors also established Coors Spirits Co, which will oversee and direct sales and marketing of its spirits portfolio.
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