Spirits Pass Beer in Supplier Sales Market Share for First Time
Distilled spirits market share in the U.S. has surpassed beer for the first time, growing supplier sales market share for the 13th straight year up to 42.1%. The growth puts spirits just slightly ahead of beer at the end of 2022, with beer posting a market share of 41.9%.
According to the annual economic briefing by Distilled Spirits Council of the United States (DISCUS), spirits supplier sales in the U.S. grew by 5.1% in 2022, totaling a record sum of $37.6 billion. Volumes also rose 4.8%.
The biggest growth sector was in premium cocktails, including spirits-based RTDs, which grew at by 35.8%.
The consumer trend towards cocktails and RTD’s is likely to continue at least in the near future. With canned wine, cannabis, hard seltzer and other non-traditional beer drinks gaining popularity, beer may be slow to grow in coming years.