Sponsorships can be an important revenue stream supporting diverse entities from national sports leagues to local brewery events. In this session, participants will learn essential elements for attracting sponsors and getting maximum revenue. We will cover how to identify good sponsors, how to create mutually beneficial relationships, how to sell sponsorships and more. Participants will leave with a general understanding of sponsorships and gain insight into best practices.
Over a 25-year career in marketing, Meghan has developed expertise in creating mutually beneficial strategic alliances for organizations and properties of all sizes. She served on the leadership team of the San Jose Grand Prix, the largest event ever to take place in Central California drawing a crowd of 150,000 attendees and co-led sponsorship sales of $4M in revenue. Meghan served as the Head of Partnerships for the New York State Brewers Association for 6 years where she launched a successful allied program and created the largest state-level industry conference. She has also consulted several small breweries in the areas of branding and communications.