An overview of the principals behind how humans are incentivized in the pursuit of goals, and how best to use those insights in the business landscape. Attendees will learn the basics of building compensation and bonus structures that create the incentives you want, while avoiding the perverse and misguided incentives that you don’t. Moreover, they will learn how to apply these same techniques in the broader landscape, helping everyone reach the sense of accomplishment, satisfaction, and financial achievement they desire.
Aaron MJ Gore is the Senior Director of Business Development for Bevana. With a decade of sales, retail management, and business analytic experience in the craft beverage industry, he loves the opportunities that he has every day to make a difference for small business owners across the country. He is also an active industry advocate, public speaker, beer educator, and the father of two daughters who are the true passion of his life.