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» Operations » Professional Services

Professional Services

Find a wide range of resources on Professional Services for the brewing industry including articles, discussion board posts and more.

Beer Edge logo
Proudly supported by Beer Edge

The Beer Edge covers all aspects of the brewing industry with long-form interviews, keen insight, and expert analysis.

Download the Beer Edge Podcast and Drink Beer, Think Beer where you listen to podcasts.

Sponsored by Craft Beer Professionals

The Art and Science of Media Relations with Chad Melis of Turn It Up Media

posted Jan 1st, 2023 by Craft Beer Professionals

Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this presentation will provide a roadmap for breweries to execute an effective media relations strategy.
Read more…

Sponsored by Craft Beer Professionals

How to Attract Sponsors for Events or Programs with Meghan Connolly Haupt of MCH Strategy

posted Dec 24th, 2022 by Craft Beer Professionals

Sponsorships can be an important revenue stream supporting diverse entities from national sports leagues to local brewery events. In this session, participants will learn essential elements for attracting sponsors and getting maximum revenue. We will cover how to identify good sponsors, how to create mutually beneficial relationships, how to sell sponsorships and more. Participants will leave with a general understanding of sponsorships and gain insight into best practices.
Read more…

Sponsored by Craft Beer Professionals

Key Performance Indicator Insights: Knowing Your Numbers with Joshua Lance of Lance CPA Group

posted Dec 17th, 2022 by Craft Beer Professionals

Financial health is one of the most important parts of your business, but do you know how to get to the right metrics? In this session, we’re bringing insights from working with over 100 craft breweries and providing you with insights on understanding your brewery’s finances, including:
Read more…

Sponsored by Craft Beer Professionals

The Fundamental Brewery Marketing Strategy with Chris Overlay of Get Hoptimized

posted Dec 10th, 2022 by Craft Beer Professionals

During this session, I’ll walk you through our Fundamental Brewery Marketing Strategy.
Read more…

Sponsored by Craft Beer Professionals

A Conversation of Tipping in Breweries

posted Nov 27th, 2022 by Craft Beer Professionals

Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this has also generated more conversations about best practices regarding tipping. In this panel, we will discuss different tipping models, their benefits, their challenges, and how conversations on tipping can result in greater success for your taproom.
Read more…

Sponsored by Craft Beer Professionals

How E-Commerce Can Take Your Brand To The Next Level with Jason Sherman of TapRm

posted Nov 26th, 2022 by Craft Beer Professionals

Alcohol e-commerce isn’t just a trend, it’s here to stay — but how can beer and hard seltzer brands fully utilize this sales channel and grow their businesses? Join Jason Sherman, CEO and Founder of TapRm, as he discusses the value of having your own customized e-commerce channel and the many ways it can help your beer brand scale.
Read more…

Sponsored by Craft Beer Professionals

Taproom By The Numbers: Why Data-Driven Breweries Succeed with Nancy Trigg and Kary Shumway

posted Nov 19th, 2022 by Craft Beer Professionals

Running a profitable taproom isn’t all flowing tap lines and good times. There’s a method to the madness, and it’s DATA!
Read more…

Sponsored by Craft Beer Professionals

Leveraging Events to Grow Your Taproom Business with Laura Lodge of Start A Brewery

posted Nov 13th, 2022 by Craft Beer Professionals

As brewery owners and taproom managers, you know you’re supposed to host events. You may even have a staff member dedicated to creating and booking events. But they never seem to live up to expectations – and your regulars and your staff hate them.
Read more…

Sponsored by Craft Beer Professionals

WTF, Data?! Numbers = Profits! w/ Pulkit K. Agrawal of The 5th Ingredient

posted Nov 12th, 2022 by Craft Beer Professionals

Almost every brewery is tracking their data – whether it’s in a spreadsheet, paper logs, or an electronic brewery management system. As breweries start scaling, there are two key areas that brewers and owners start looking at for their products — (1) making consistent quality beer and (2) improving costs over time.
Read more…

Sponsored by Craft Beer Professionals

The ABC’s of IRI and other syndicated data with Julie Rhodes of Not Your Hobby Marketing Solutions

posted Nov 6th, 2022 by Craft Beer Professionals

Retail sales data, like that collected and reported by companies such as IRI and Neilsen, can be extremely valuable for suppliers that are seeking to expand their retail presence, but it’s also confusing and pretty overwhelming.
Read more…

Sponsored by Craft Beer Professionals

Attracting (and Keeping) Top Talent: ESOPs vs. Profit Sharing with Brandon Selinsky of Beer Law HQ

posted Oct 30th, 2022 by Craft Beer Professionals

Good employees can be difficult to keep around. Never has this been more true than in the Great Resignation. So how do you stay competitive as a workplace?
Read more…

Craft Beer Marketing Awards Announce 2022 Medal Winners

posted May 11th, 2022 by Tom McCormick

The 2022 Craft Beer Marketing Awards (CBMAs) “Crushie” winners have been announced. Part one was announced in a virtual awards ceremony on Thursday, May 28th and the final winners were announced on May 4th Live at the Craft Brewers Conference in Minneapolis, MN.

The Craft Beer Marketing Awards was established in 2019 to give recognition to the best companies in the marketing realm of the brewing industry.

Some notable winners were Starr Hill Brewery who won a gold medal in the Best Packaging Design for Bottles category for their Northern Lights IPA and Florida Beer Podcast which was awarded a gold medal in the Best Beer Podcast category.

Read more...

Sponsored by Craft Beer Professionals

Begin With The End In Mind: Strategies For Selling Your Brewery

posted May 1st, 2022 by Craft Beer Professionals

We will focus on how to create something you can sell, which will involve clean records, and a solid business platform. 2nd, How to appraise your business based on profit and loss statements. 3rd, how you find a buyer and my preferred method. 4th, you may find after making the changes to your business (having something to sell, you decide not to sell) you may decide not to sell your business, but rather keep it without having to work it everyday anymore. Example – There is no owner working in Starbucks.

Tom Hennessy has opened seven breweries of his own and helped over 100 more with his Colorado Boy Brewery Immersion Course. His video Frankenbrew, from 1995 has become a cult classic in the brewing world. His three brewing books include The Brewery Operations Manual, Colorado Boy SOP, and his latest The Affordable Brewery. Tom lives, brews, and writes in his mountain town of Ridgway, Colorado.

Read more...

Considering Employee Ownership: Questions to Ask Before Undertaking the Initiative

posted Mar 30th, 2022 by John Holl

For many, the idea of owning a business is part of the American dream and there are thousands of examples of that in the country’s small breweries. There are times when founders and owners want to add new people to the mix and considering bringing on existing employees as owners can have a lot of benefits.

Separate from establishing an Employee Stock Ownership Plan (ESOP) where multiple employees have a stake in the company, finding a single employee who wants to take on an ownership role that can benefit the overall company can be a smart move, says Erik C. Coleman, a beer industry consultant and the director of the Trocaire College Brewing Distillation and Fermentation Program.
Read more…

An Exit Strategy: Questions to Consider Before Closing Up Shop

posted Mar 23rd, 2022 by John Holl

The small business survival rate can be terrifying to people contemplating opening their own shop. According to the United States Bureau of Labor Statistics, approximately 20 percent of small businesses in this country fail within their first year of operation. By the end of year five, half have closed. And these stats were before the pandemic took its toll on already strained businesses.

In the early days of the pandemic, we heard that hundreds or thousands of breweries might close in the United States. Thankfully, that prediction has not come to pass but many beer related businesses have closed while many others contemplate the possibility. For businesses that close, they may have suffered from a sudden downturn in consumer demand for their products or been crushed by substantial cash flow problems. Whatever the reason, breweries that are considering closing can’t just shut the doors and walk away. Closing up a business can take months of work and there needs to be a plan for winding down the business.

Read more…

How to Recruit and Retain Exceptional Employees – An Interview with Pontoon Brewing CEO Sean O’Keef

posted Mar 17th, 2022 by John Holl

As the brewing industry grows and becomes more competitive, brewing companies need to make sure they are offering competitive salaries and benefits to recruit and keep top talent. Sean O’Keefe, the CEO and co-owner of Pontoon Brewing in Sandy Springs, Georgia spoke with Beer Edge editor John Holl about his brewery’s approach to employee compensation.

Read more…

Insurance Checkup: Tips for Reevaluating your Insurance Coverage From Peter Whelan

posted Mar 16th, 2022 by Andy Crouch

Let’s be honest, absolutely no one enjoys dealing with insurance issues. In the best of times, insurance can seem like a pricey extravagance, a hedge against some hypothetical crisis that will likely never appear. And every year when it comes time to renew your coverage, the irritating process starts all over again.

There’s at least one person who loves talking about insurance, especially when it comes to brewery insurance. Peter Whelan of Whalen Insurance in Northampton, Massachusetts, didn’t invent brewery insurance but he has been in the business about as long as anyone. Brewery insurance used to be “damn near impossible back in the late ‘80s,” he notes. But as Whelan was getting ready to enter the insurance trade, he knew he needed to specialize in specific market segments. So when Janet and Peter Egelston opened the Northampton Brewery in 1987, Whelan helped insure their operation. From there, Whelan helped the then titled Association of Brewers develop its insurance program for the industry. Now he has advice for brewers looking to insure their operations or just review their policies.

Read more…

Today – March 14th is Last Day to Enter for the 2022 Craft Beer Marketing Awards

posted Mar 14th, 2022 by Tom McCormick

Today, March 14th is the last chance to enter the Craft Beer Marketing Awards.

The CBMA was developed to recognize and award the best marketing in the brewing industry across the world. Breweries, their agencies, artists, and marketing partners are invited to enter their work. The 2022 CBMAS include categories that recognize all aspects of beer–related marketing and are open to beer, cider, seltzer, mead and brewery-made RDT cocktails. There are more than 40 marketing and design categories in total.

For more information on the awards and to enter, go here.

Read more...

Sponsored by Beer Edge

Employee Perks and Benefits with Erik C. Coleman of Beer By Coleman

posted Mar 11th, 2022 by John Holl

A goal of brewery owners should be to focus not only on making great beer, but providing a workplace environment that values employees, fosters careers, and seeks to keep the calm and peace. That can be easier said than done in a high-pressure environment that touches on many different skillsets but there are ways to achieve a positive workplace beyond just paying a fair salary.

“I always impress upon people who want to get into the industry that you do this for love, not money,” says Erik C. Coleman, the owner of Beer By Coleman, a consultancy company. “You’ll never get rich unless you’re an owner but there is camaraderie, it’s a brotherhood and a sisterhood and it can be really rewarding to be involved with.”
Read more…

Selling Your Brewery – Three Paths to Consider with Jason Sleeman of Craft Beverage Lending

posted Mar 8th, 2022 by John Holl

When the time to retire arrives and the conditions are right, a brewery owner must decide what to do with the company. In some cases they can simply decide to close the doors, sell the equipment and walk away, living happily in consumers’ minds as a memory. In other instances a decision is made to sell the business.

There are options but the plan to an eventual sale should be a long process in an owner’s mind, thinking about what they would like to see the business become and who will be at the reins. Three possible paths for finding a suitable new owner are a generational sale, creating an employee stock ownership plan, or selling to an outside company or individual.

Jason Sleeman, the Vice President for Craft Beverage Lending at United Community Bank in Woodstock, Georgia spoke with Beer Edge editor John Holl about the three options.
Read more…

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