Category: Professional Services
Find a wide range of resources on Professional Services for the brewing industry including articles, discussion board posts and more.
Sponsored WTF, Data?! Numbers = Profits! w/ Pulkit K. Agrawal
Almost every brewery is tracking their data – whether it’s in a spreadsheet, paper logs, or an electronic brewery management system. As breweries start scaling, there are two key areas that brewers and owners start looking at for their products — (1) making consistent quality beer and (2) improving costs over time.
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Professional Services featured expert topic supported by Ollie
Ollie enables brewers to better manage brewery production, customer relationships, order processing, inventory, payments, and reporting in a single platform.
News Craft Beer Marketing Awards Now Open for Submissions for 2024 Awards
The Craft Beer Marketing Awards is now accepting submissions for its 2024 awards. The awards are handed out for the best marketing achievements in the global craft beverage industry. Anyone involved in creative marketing and advertising for craft beverage brands such as artists, marketing staff and ad agencies are all welcome to submit their work.
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Sponsored The Art of Collaboration: How to Successfully Partner with a Non-Profit with Chris Geib
The Brewing Industry has always been entrenched in the community, supporting causes by what they do best – bringing people together and making great beer! But is it always beneficial for the brewery and industry partners?
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Sponsored Diversify Where You Pour With Pop-Up Bars with Chris Musil of Coldbreak + Justin Lynch of Arryved POS
Pop-up bars are a growing trend for modern breweries, and taking your taproom to-go is easy with today’s savvy jockey box and tech stack selection. But what’s the value of a taproom on wheels? Join Chris and Justin as they discuss how mobilizing your taproom is good for business:
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Expert Topic Asking For Help: Hiring a Brewery Consultant
It’s a little ridiculous all the hats a brewery owner has to wear just to keep their business going. Even before you first fire up the brewing system, you have to make hundreds of decisions, small and large. The initial planning stages can take months if not years, with questions about location, type of building and zoning restrictions, negotiating the lease, dealing with demo or build out, meeting electrical and plumbing codes, and then tap room design, managing employees, among dozens more topics, all before a single drop of beer is poured. Whether you’re only thinking about getting into the business or have been in operation for years, there is value in seeking out professional advice from brewery consultants.
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Expert Topic The Benefits of Recognizing and Helping Employee Mental Health
The last several years have taken a toll on everyone. The pandemic stressed out and stretched people thin. Unrest at home and around the world bombards news feeds, and economic factors are constantly top of mind. There is a lot of worry to go around, but often it feels like a personal burden.
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Sponsored The Art and Science of Media Relations with Chad Melis of Turn It Up Media
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this presentation will provide a roadmap for breweries to execute an effective media relations strategy.
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Sponsored How to Attract Sponsors for Events or Programs with Meghan Connolly Haupt of MCH Strategy
Sponsorships can be an important revenue stream supporting diverse entities from national sports leagues to local brewery events. In this session, participants will learn essential elements for attracting sponsors and getting maximum revenue. We will cover how to identify good sponsors, how to create mutually beneficial relationships, how to sell sponsorships and more. Participants will leave with a general understanding of sponsorships and gain insight into best practices.
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Sponsored Key Performance Indicator Insights: Knowing Your Numbers with Joshua Lance of Lance CPA Group
Financial health is one of the most important parts of your business, but do you know how to get to the right metrics? In this session, we’re bringing insights from working with over 100 craft breweries and providing you with insights on understanding your brewery’s finances, including:
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Sponsored A Conversation of Tipping in Breweries
Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this has also generated more conversations about best practices regarding tipping. In this panel, we will discuss different tipping models, their benefits, their challenges, and how conversations on tipping can result in greater success for your taproom.
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Sponsored How E-Commerce Can Take Your Brand To The Next Level with Jason Sherman of TapRm
Alcohol e-commerce isn’t just a trend, it’s here to stay — but how can beer and hard seltzer brands fully utilize this sales channel and grow their businesses? Join Jason Sherman, CEO and Founder of TapRm, as he discusses the value of having your own customized e-commerce channel and the many ways it can help your beer brand scale.
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Sponsored Leveraging Events to Grow Your Taproom Business with Laura Lodge of Start A Brewery
As brewery owners and taproom managers, you know you’re supposed to host events. You may even have a staff member dedicated to creating and booking events. But they never seem to live up to expectations – and your regulars and your staff hate them.
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Sponsored WTF, Data?! Numbers = Profits! w/ Pulkit K. Agrawal of The 5th Ingredient
Almost every brewery is tracking their data – whether it’s in a spreadsheet, paper logs, or an electronic brewery management system. As breweries start scaling, there are two key areas that brewers and owners start looking at for their products — (1) making consistent quality beer and (2) improving costs over time.
(more…)
Sponsored The ABC’s of IRI and other syndicated data with Julie Rhodes of Not Your Hobby Marketing Solutions
Retail sales data, like that collected and reported by companies such as IRI and Neilsen, can be extremely valuable for suppliers that are seeking to expand their retail presence, but it’s also confusing and pretty overwhelming.
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Sponsored Online Advertising and Your Brewery: The Dos and Don’ts So You Don’t Waste Your Money! with Devon Hoffman of Site-Seeker
When it comes to promoting your brewery, digital marketing is the strongest tool you have available to you. And when it comes to Digital Marketing, Advertising is the most powerful way to get in front of as many people as quickly as possible! But, with Advertising, youll be faced with an onslaught of questions. What source works best? Should you spend with Google or Facebook? How far should you reach? Do video, image, or text ads work best? Without the right planning and insight on how to maximize your spend, you could be wasting your money. We’ll walk through how to determine where makes the most sense to Advertise and how to build your ad program to give you the best chance at digital success!
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News Craft Beer Marketing Awards Announce 2022 Medal Winners
The 2022 Craft Beer Marketing Awards (CBMAs) “Crushie” winners have been announced. Part one was announced in a virtual awards ceremony on Thursday, May 28th and the final winners were announced on May 4th Live at the Craft Brewers Conference in Minneapolis, MN.
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