Retail sales data, like that collected and reported by companies such as IRI and Neilsen, can be extremely valuable for suppliers that are seeking to expand their retail presence, but it’s also confusing and pretty overwhelming.
Craft Beer Professionals is a national network of 14K+ dedicated to the growth and betterment of the Craft Beer industry.
If you’re selling beer in the retail channel, you’ve probably noticed that our market is a little crowded lately. As suppliers look to gain a competitive edge with retail partners, especially chain stores, understanding syndicated sales data should be added to your skill set. Tune in to learn more about what syndicated retail sales data actually is and why breweries need it, where to find it, and how to interpret it to improve your retail beer sales.
With over 2 decades of experience in the food and beverage industry, Julie Rhodes is an authority on beverage sales, digital marketing, leadership, and distributor partnership management. She is the owner of Not Your Hobby Marketing Solutions, an educational services, and strategic business consulting company built specifically for growing craft beverage brands, where she teaches small to medium-sized beverage alcohol companies how to work smarter, not harder, in order to achieve long term growth. In addition to being an educator and strategic advisor, she is also a business writer, public speaker, is Cicerone Certified, a national committee chair and local chapter leader within Pink Boots Society, and a mentor for the Brewers Association and on the BA DEI Marketing & Communications Subcommittee, the North American Guild of Beer Writers, the American Cider Association, Women of the Vine & Spirits and multiple state brewery guilds. When not working, you can find her spending time with her husband and two boys in the Rocky Mountains of Colorado or on the couch watching sci-fi movies.