Sponsored Attracting (and Keeping) Top Talent: ESOPs vs. Profit Sharing with Brandon Selinsky of Beer Law HQ

Good employees can be difficult to keep around. Never has this been more true than in the Great Resignation. So how do you stay competitive as a workplace?

We all know that, in the short-term, you can increase paychecks, bump up benefits, etc. But the smartest workers are looking long-term. They want to invest in their own futures and participate in the success of the business. The advantage, obviously, is that an employee with an ownership interest has an incentive to work harder and better. How do you know if employee ownership is an advantage for your brewery?

In this introduction to employee stock ownership, we will address the following:
– Why should I share profits or ownership with my employees at all?
– What is an ESOP? Why is it worth my time?
– Are there any disadvantages?
– How do I create one and what do I do with it?
– Are there better alternatives for my brewery?

Brandon Selinsky counsels breweries and other business clients on trademark prosecution and defense in front of the USPTO and TTAB. Most recently, he fended off a major university’s attack on an independent artist’s trademark. He also represents service-disabled veteran-owned small businesses (SDVOSB) in government procurement matters, including bid protests, contract disputes, and appellate advocacy.

In addition to trademarks, Brandon specializes in beer and spirits law more broadly, including TTB compliance, licensing/permitting, and other regulatory issues.

Prior to joining Whitcomb, Selinsky PC, Brandon litigated subrogation claims for major insurance companies, including American Family, State Farm, and USAA. He also worked for a national social security disability company and has represented disabled clients in administrative hearings and in the federal district and circuit courts for 10 years.

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