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» Front of House » Customer Experience

Customer Experience

Discussing the various ways that breweries can engage the customer in your brand and business.

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Lew Bryson on the Details of What Makes the Ideal Bar Top

posted Jun 28th, 2022 by John Holl

After a career traversing bars around the world and sampling pints and drams as a whisky and beer writer, Lew Bryson has a lot of thoughts on what makes the ideal bar top.

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Taproom Aesthetics: How To Design A Space That Draws In Customers

posted Jun 23rd, 2022 by Andy Crouch

When Melissa Romano walks into a brewery taproom, her eyes don’t seek out the tap list. A graduate of the Cornell University College of Architecture and former professional architect, Romano instead stops to consider her first impression of the space. “I think when you walk in the front door for the first time, whether it’s how the staff greets you, or what the doormat looks like, or what’s displayed on a merchandise wall in front of you, your first impression is really going to set the tone for your experience,” she says.

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The Importance of Brewery Tours and How to Make a Lasting Impression

posted Jun 21st, 2022 by John Holl

With more than 9,000 breweries in the country there might be some owners that assume everyone walking through the door already knows about the brewing process and what all that fancy, expensive stainless-steel equipment does. Education should never stop and making assumptions is never the right track.

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Using Social Media to Create a Voice for Your Brand and Better Connect with your Audience

posted Jun 16th, 2022 by Andy Crouch

Social media is ubiquitous in today’s market but brands often employ a scattershot approach to connecting with their fans. Across multiple platforms, each with its own personality and user base, social media management often feels like that thing you know you have to do but want to avoid. To help stave off this social media malaise, we’ve enlisted the help of Emily Hutto, co-founder of RadCraft, a craft beer co-op that helps brewers, maltsters, distillers, and allied trade partners communicate their products, ideas, and stories to their audiences.

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Selecting the Best Merchandise to Represent Your Brewery

posted Jun 14th, 2022 by John Holl

Merchandise has become so important in the beer industry that some breweries will design and release t-shirts and hats long before the first fermenters are ever installed. To be sure, having the right merchandise can strengthen consumer bonds, raise outside awareness, and add to the company’s bottom line.

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After the Medal – How to Maximize Your Brewery Competition Wins

posted Jun 9th, 2022 by John Holl

There is a lot of time, energy, resources and money that goes into making beers for a competition. Then there is the waiting for the judging to commence, and then the nail biting that comes when winners are announced.

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Maximizing Customer Experience – the Often Overlooked Brewery Restroom

posted Jun 7th, 2022 by John Holl

One of the most necessary rooms of any brewery is often the one that is overlooked. The toilet should be high on the list of architectural focus when planning out a taproom or when considering a remodel. The beer served over the bar top, after all, is only temporarily with patrons.

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Patrick Sullivan of Highland Brewing Co. Offers Tips for Maximizing Beer Festivals

posted Jun 2nd, 2022 by John Holl

Even amid a pandemic, summer is full of beer festivals. Every weekend the faithful gather at stadiums and local parks, in armories, brewery parking lots, and large spaces to sample beers from around the world or just down the block. Throw in some food trucks and a good band and a fun time isn’t far off.

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