Description:
Marketing for Breweries has taken so many forms it’s hard to even know what to do anymore. It’s more than just a punch on a punch card, a scan of a QR code or some arbitrary point system. Loyalty is creating an experience that makes your customer tell their friends about the incredible experience they had at your brewery.
We are covering three key areas to help you get the most out of the customers you have, attract new beer drinkers and do it all without a headache or time suck for you and your staff.
How do you reach your Customers Digitally? How can you do it where everyone wins?
Attracting new guests with a rock solid Fist Time Guest Program.
Executing Digital Mug Clubs, Online Promotions, Dynamic Loyalty Programs and Tracking Success.
Using Mobile app technology we build direct lines of communication to your customers phone. Send specials, upgrades, updates, online ordering, loyalty, reservations, events, photo messages, basically anything that you want to use to keep your brewery top of mind. Our software helps automate a large portion of the communications to your customers so you don’t have to spend time doing it every day. Using digital engagement tools we make it easy to pursue new ideas and connect with more customers.
Rob Frost & Dan Holen have been in the service industry (or serving it) for over 20 years and and bring unique perspective with cutting edge tech to solve the age old problem of how to grow your Brewery, in an increasingly digital world.
Video summary created by OpenAI:
- Introduction by Rob Frost and Dan Holland: They discuss their work in helping breweries and tap rooms increase customer engagement both physically and digitally.
- Background of Anchor 5 Creative: Founded in 2015, acquired by Belter Companies in 2018. They specialize in providing custom mobile apps for breweries, bars, and restaurants.
- Key Focus Areas Discussed:
- Creating in-taproom experiences that translate to digital engagement.
- Effective digital marketing for breweries, which involves a loop of engaging customers in the taproom and digitally.
- The importance of creating emotional connections with customers for brand loyalty.
- The need for breweries to stock fridges and bars both on-premise and off-premise with their beer.
- Digital Communication Strategies:
- Various digital communication methods are analyzed, including email, text messaging, social media, push messaging, and in-house communication.
- The effectiveness, costs, and potential reach of each method are explored.
- Loyalty Programs:
- Discussion about the effectiveness of loyalty programs, including digital mug clubs and dynamic loyalty programs.
- Insights into how to track success and create loyalty programs that appeal to customers.
- First-Time Guest Programs:
- Importance of attracting first-time guests and converting them into regular customers.
- Strategies for creating effective first-time guest experiences and tracking conversions.
- Implementation of Technology:
- The integration of technology in enhancing customer experience in breweries.
- Mobile app features and benefits that support digital marketing and loyalty programs.
- Insights and Analysis:
- The video provides a comprehensive view of how digital engagement and loyalty programs can significantly impact customer retention and brand loyalty in the brewery industry.
- Emphasis on the value of creating memorable in-person experiences that resonate digitally.
- Importance of understanding and utilizing various communication channels effectively to reach and engage with different customer segments.