Category: Sales and Marketing
Expert Topic An Exit Strategy: Questions to Consider Before Closing Up Shop
The small business survival rate can be terrifying to people contemplating opening their own shop. According to the United States Bureau of Labor Statistics, approximately 20 percent of small businesses in this country fail within their first year of operation. By the end of year five, half have closed. And these stats were before the pandemic took its toll on already strained businesses.
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News Craft Collective Beer Wholesalers Expand Territory into Vermont
Craft Collective, an independent craft beverage distributor serving Massachusetts, Rhode Island, and Maine, has announced the expansion of its service area to Vermont in conjunction with a new, local distribution partnership with Vermont Beer Makers.
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A Cooler Looking Cooler: Dressing up a Jockey Box
The real workhorses of a beer festival are the humble, beaten and scratched ice filled coolers that have been fitted with taps and stuffed with coils and lines to dispense draft beer. Placed atop folding tables, the coolers become part of a brewery’s display and public-facing image. While important, it is an item that often does not look very good.
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News Craft Beer Marketing Awards Announce 2021 ‘Industry People of the Year’
The Craft Beer Marketing Awards (CBMAS) announced its CBMAS ‘Industry People of the Year’ awards for its 2021 award season. These ‘Industry People of the Year’ awards are voted on annually at the end of each CBMAS awards season by the global panel of CBMAS judges.
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News ‘Small Brewery Sunday’ Slated for Nov. 29th
Small Brewery Sunday will return for a second year on Nov. 29. The national beer holiday, created by the Brewers Association (BA), encourages beer lovers to celebrate on the Sunday after Thanksgiving and support local breweries, brewpubs, and taprooms throughout the holiday season and beyond.
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News Nick Warming, Boss at Southern Bay Brewery in Australia Resigns after Non-Alcoholic Beer ‘Gay Lemonade’ Comment Backlash
Nick Warming, the boss at Southern Bay Brewery, has been forced to resign after he joked that non-alcoholic beer should be called ‘gay lemonade.’ Warming, CEO received angry backlash on social media to a post he had shared on the firm’s Facebook page.
The post, a meme of an old boxer with the caption: “Non-alcoholic beer. You mean gay lemonade?”
In response to criticism, the now former boss of the Australian company said: “I have resigned as CEO of Southern Bay Brewing Co. The board have accepted my resignation with immediate effect.”
Via: LAD Bible
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10 tips for a valuable distributor sales meeting
Distributor sales meetings are perhaps the single most time effective way to make an impact on your distributors sales force. It allows you face to face time with the entire sales force and helps put a personal touch on your brand. Distributors should allow you access to a group sales meeting on a quarterly basis. Sales meetings can vary significantly from distributor to distributor. Some wholesalers will only allow you a short 15 or so minutes, often sandwiched in between numerous other suppliers also giving a presentation. Other distributors may give you the opportunity to speak for most of the meeting.
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Off-site draft sales for brewpubs
As brewpubs continue to proliferate across the country, many are opting to sell their products through retail accounts to utilize excess capacity and increase revenue. Off-site sales can also increase your walk-in business by creating exposure and interest in your brewpub. As attractive as this may seem, off-site sales entail a great deal of time, resources and effort to successfully achieve these objectives. And in some states, brewpubs are not allowed to sell their products outside the confines of the licensed premise.
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Specialty Beer Distributors meeting a first
In a small windowless hotel conference room amongst sweating carafes of water and large steamy coffee urns, more than 40 individuals from the specialty beer business gathered for a roundtable discussion on the business of distribution. The first-ever Specialty Beer Distributors Conference had convened, and although the setting was classic drab hotel conference room, the spirit and enthusiasm was radiant, and conversation flowed steadily for the two-day meeting.
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News Marketing And PR Suggestions For Brewpubs And Taprooms During Social Distancing
Posted by Jeff Scott
The next few months are going to be unprecedented. We don’t know exactly what will happen. Will people abide by the idea of social distancing or will they not be able to? We just don’t know. As a business owner it’s important to adjust and adapt with the times. Following on with our last post about Taproom And General Business Considerations For The Coronavirus Crisis, here are some more thoughts on business during a crisis.
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