BA Fires Up New Social Media Campaign to Support Members
After record participation in support of the Brewers Association’s ‘Small Brewery Sunday’ campaign, the association will continue the drumbeat to support small and independent breweries through the holidays with a new series of paid social ads on Facebook and Instagram.
Developed in house at the BA, the ads feature member brewers and use taglines to encourage supporting local breweries, taprooms, and brewpubs through the holidays by purchasing beer and food, merchandise and gift cards, on-premise via to-go, delivery, and other means as available. Beer lovers are directed to CraftBeer.com‘s brewery finder to help them locate their nearest taproom or brewpub. Through feedback from the Brewers Association Brewpubs Committee, a new, modern Support Your Local Brewery logo has been launched and is available for free download for brewery use.
