Clothing company Patagonia is suing Anehuser-Busch InBev over AB’s new Patagonia Bohemian Pilsner brand.
According to the CNN Business online site, AB InBev was granted a trademark to sell Patagonia beer in the United States in 2012, but the company sat on the name until 2018, when it started selling beer with the branding. Patagonia says their brand was created in the 1960’s and is registered in 90 countries.
Anheuser-Busch has been taking steps recently to improve its environmental standing. Patagonia beer packaging includes a silhouette of a mountain similar to the iconic Patagonia clothing logo and the word Patagonia in bold lettering.