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Golden Brett Foudre, from allagashbrewing on Flickr

Golden Brett Foudre, from Allagash Brewing/Flickr

Welcome to ProBrewer.com, a resource serving all trades of the beer business. Within the pages of ProBrewer.com, you will find numerous tools and materials to assist you in your endeavors within the beer business, from the technical side of brewing to sales and distribution - and everything in between. ProBrewer.com is dedicated to empowering the beer industry through the dissemination of comprehensive, current and relevant information.

Latest Beverage Industry News

Toronado San Diego Up for Sale

By Filed Under: Distribution & Retail

The famed Toronado tap house in San Diego, known for its dedication to serving high quality and unique craft beers, is for sale according to a social media post and a company email newsletter.

 

Mirrored after the original Toronada in San Francisco and in business in San Diego for 12 years, the tap house has often been credited for being a driving force in the late-blooming, but burgeoning San Diego craft beer scene.

 

In a email newsletter, the company said “Sheesh… This has proven to be a hard email to begin. So many things to say, and all of those things will be said in time, but for now I’ll just tell you all that we’ve decided to put the bar up for sale.” It was not clear if the iconic establishment would stay open until a buyer was found, but it seemed to indicate that the doors would be closing soon.

 

When was the last time you were at the Toronado?

Molson Coors to Acquire Atwater Brewery

By Filed Under: General News, Major Brand News, News From The Breweries

And the 2020 M&A season kicks off. Less than a month into the year, the first acquisition of a craft brewery in 2020 was announced today when Miller Coors disclosed the acquisition of Detroit’s Atwater Brewery

 

Terms of the deal were not disclosed.

 

Atwater sold all of its assets, including its Detroit and Grand Rapids taprooms and will be wholly owned by Molson Coors under its Tenth and Blake division. This will be the first deal for Tenth and Blake in nearly three years.

 

Atwater is a well-known brewery in the industry having been in business for 21 years and currently distributed in 21 states. Sales were reportedly around 20,000 barrels last year with single digit growth.

 

The MC Tenth and Blake division also includes Saint Archer, Leinenkugel, AC Golden, Terrapin Beer, Hop Valley and Revolver Brewing. Atwater gives the company a strong presence in the upper Midwest.

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