Latest Beverage Industry News
With industry conferences and gatherings put on indefinite hold, webinars, podcasts and other virtual platforms are becoming widely available to industry members. ProBrewer has posted a dedicated resource site to list the many virtual events that are taking place to help brewers and others in the industry.
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No doubt, hard seltzer is here to stay. It is not a fad. Whether you think that is a good thing or a bad thing for the brewing industry overall, one thing has surfaced about hard seltzer that is all good; pricing.
Nielsen scan data for the off-premise shows White Claw at $33.47 a case and Truly at $31.29. Compare that to the $23.53 average price of beer and hard seltzer is clearly in the premium range, which is good for the supplier, the wholesaler and the retailer. Pricing for hard seltzer is not as high as craft, but at least this new popular beverage is fetching a solid price above the average.
More seltzer pricing details from the First Key blog.
Restaurants, bars and breweries have been finding some creative ways to serve customers in a safe place during the pandemic. But how about in the middle of a hop field, among towering hop vines, with plenty of room to social distance?
Cosby Hop Farm has opened a beer garden in its hop field 30 miles south of Portland, OR in Woodburn. The fifth-generation hop grower opened the TopWire last week, with a variety of beers – hoppy ones of course – on draft.
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