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Leaving Crowdfunders Behind – Hop Stuff Sells to Molson Coors
By Tom McCormick Filed Under: International, Specialty Industry News
Molson Coors has purchased the London, UK Hop Stuff Brewery, to the dismay of Hop Stuff fans who donated millions to Hop Stuff’s crowdfunding campaign. Founder James Yeomans will remain with the business.
Jim Shearer, Molson Coors’ marketing director said in a The Drinks Business online article that “We recognized in the Hop Stuff team a real shared value and ethos on craft beer – that it must be accessible, inclusive and of exceptionally high and consistent quality. When we found out the company was under threat, after spending time with James and tasting these exceptional beers, we felt Hop Stuff’s beers and the ethos James had started were too good not to exist.”
Molson Coors also produces Carling and Miller in the UK and is seeking to compete in the high-end craft segment. “Our track record with Sharp’s, Franciscan Well, and most recently Aspall Cyder, is testament to the care we take with these craft brands,” Shearer said.
Hop Stuff has been in business for 6 years and has raised funds through Crowdcube three time. The company’s investors will receive nothing from the sale.
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Sad But True Department – Pabst Intros Hard Coffee
By Tom McCormick Filed Under: Commentary, Major Brand News
The “new age” of alcohol beverages is the talk of the industry with hard seltzers, hard kombucha and other innovative drinks seemingly all the rage. Like a race to be the “next new style” of beer created grapefruit IPA’s, Hazy this-and-that and other esoteric flavors, will we now see a surge in “off-flavored” alcoholic beverages? My guess is yes. And look what just popped up; Pabst Blue Ribbon Hard Coffee, a chocolate-flavored malt beverage (FMB) with Arabica and robusta coffee beans, milk, and vanilla.
“Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things,” Pabst Blue Ribbon Brand Manager John Newhouse said in a release. “Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique. We hope everyone loves it as much as we do.”
I guessing that state and federal regulatory agencies won’t like it as much as Newhouse does. The product does contain caffeine, which has been banned in the past in alcoholic beverages, most notably the caffeinated beer brand Moonshot which was shut down by the FDA. Other states such as California have taken a dislike to packaged caffeinated alcohol drinks.
PBR Hard Coffee is only selling in test markets, where it might just stay.