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Latest Beverage Industry News
Wholesaler Consolidation in Texas
By Tom McCormick Filed Under: Distribution, Distribution & Retail
Glazer’s Beer and Beverage has purchased GLI Distributing of San Antonio, Texas. GLI is an “all other” wholesaler, a rare breed as consolidation in the middle tier has swept most small wholesalers into larger companies aligned with a major national brand.
GLI sells craft brands from Boston Beer, Boulevard and small Austin-based Uncle Billy’s to ‘olden Goldie’ brands like Genesee and Colt 45.
Glazer is a large alcohol beverage distribution company with beer distributorships in six states and ownership in Southern Glazer’s the wine and spirits wholesaler.
‘Hardest Seltzer in the Universe’ from Four Loko
By Tom McCormick Filed Under: General News, Major Brand News
The hard seltzer craze has taken off, with breweries of all sizes jumping into the category. One of the allures of this new beverage is that it seems to satisfy a growing desire by drinkers to consume less alcohol. Most hard seltzers are weighing in at 4-5% abv.
Four Loko is looking the other way. As reported by NBC News, the company recently tweeted that they will be releasing a Four Loko Sour, which states on the label that it is the “hardest seltzer in the universe” with a 14% abv.
Four Loko may sound familiar. The original version, a caffeinated malt liquor, gained the attention of state and federal regulators after numerous college students suffered from alcohol poisoning in 2010.
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