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Welcome to ProBrewer

Golden Brett Foudre, from allagashbrewing on Flickr

Golden Brett Foudre, from Allagash Brewing/Flickr

Welcome to ProBrewer.com, a resource serving all trades of the beer business. Within the pages of ProBrewer.com, you will find numerous tools and materials to assist you in your endeavors within the beer business, from the technical side of brewing to sales and distribution - and everything in between. ProBrewer.com is dedicated to empowering the beer industry through the dissemination of comprehensive, current and relevant information.

Latest Beverage Industry News

Never Good to Have Your Name in a Pandemic Virus

By Filed Under: General News, Major Brand News

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has conducted a survey of over 700 beer drinkers in the U.S. regarding their opinions about the Corona beer brand, as a result of the deadly coronavirus that’s spreading around the world.

 

5WPR’s survey found that 38% of beer-drinking Americans would not buy Corona under any circumstances now. Among those who said they usually drink Corona, only 4% said they would stop drinking Corona, but 14% said they wouldn’t order Corona in a public venue and 16% of beer drinking Americans were confused about whether Corona beer is related to the coronavirus.

 

Time will soon tell in scan data, but it appears the virus may have an impact on the top-selling import.

Budweiser Continues to Lose Market Share

By Filed Under: Quarterly Financial Reports

After a disappointing year last year, Anheuser-Busch InBev announced today that they expect first-quarter earnings will drop about 10%, the sharpest drop in over a decade. Fourth-quarter net income dropped 75% to $114 million, from $456 million a year earlier and revenue was down 1.3% to $13.33 billion.

 

In the U.S., which is its largest market, Budweiser and Bud Light both continued to lose market share, mostly due to the rocketing success of hard seltzer, which ABInBev has been slow to jump into

 

ABInBev has been hit particularly hard in China where trends were down towards the end of last year and the coronavirus has crippled beer sales throughout the country..

 

Company shares tumbled with the rest of the market today, down 8%.

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