Latest Beverage Industry News
With industry conferences and gatherings put on indefinite hold, webinars, podcasts and other virtual platforms are becoming widely available to industry members. ProBrewer has posted a dedicated resource site to list the many virtual events that are taking place to help brewers and others in the industry.
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A $50,000 endowment from North Coast Brewing Company of Fort Bragg, California will launch the Mark E. Ruedrich North Coast Brewing for the brewing program at UC Davis.
“We’re always looking for opportunities to improve our community,” said Jeff Ottoboni, CEO of North Coast Brewing Company. “The tumultuous events of 2020 reinforced the need for us to make this significant commitment and lead efforts to promote diversity in the brewing industry. Twenty-four hours later, we were on the phone with UC Davis.”
Recognizing UC Davis’ commitment to inclusion and diversity and its reputation for brewing education, the brewery partnered with the Master Brewers Certificate Program at UC Davis Continuing and Professional Education to support aspiring brewing professionals. “We have an obligation to our employees, our community and our world to do what is right at all times and in this case, the best way to do that – to create meaningful, long-lasting change – is through education,” said Ottoboni.
The Beer Institute and the Brewers Association filed written comments with the United States Department of Agriculture (USDA) highlighting numerous scientific and procedural issues that undermine the Dietary Guidelines Advisory Committee’s recommendation to halve the moderate alcohol consumption guidelines for men.
“For three decades, the Dietary Guidelines for Americans have defined moderate alcohol consumption as up to one drink per day for women and up to two drinks per day for men. The preponderance of the evidence the Dietary Guidelines Advisory Committee reviewed supported, at a minimum, maintaining this standard,” said Jim McGreevy, president and CEO of the Beer Institute. “Suddenly changing the moderate consumption alcohol guidelines without a sound scientific basis will only create confusion for policymakers, healthcare professionals, and consumers.”
“Beer is enjoyed responsibly by millions of adults every day. Basing the Dietary Guidelines in sound science will mean Americans can trust the recommendations for how they should continue to enjoy alcohol in moderation if they choose to drink,” said Bob Pease, president and CEO of the Brewers Association.
The joint comments point to several instances where the Dietary Guidelines Advisory Committee acted outside the parameters set forth by the USDA to follow the National Academy of Sciences’ standard for scientific review. These examples included placing unwarranted reliance on out-of-scope studies, failing to meet the committee charter’s standards for transparency, and providing ungraded new science as justification to change the current moderate consumption guideline for alcohol consumption.
The comments also propose commonsense recommendations for the final Dietary Guidelines that are supported by sound science: Maintain the current moderate alcohol consumption guidelines; advise adults who are 21-years old and older to talk to a trusted healthcare professional about concerns about alcohol consumption; urge adults to know the differences between the types, sizes, and alcohol content of alcohol beverages they consume; and encourage people to consume food and stay hydrated while drinking alcohol.