Latest Beverage Industry News
With industry conferences and gatherings put on indefinite hold, webinars, podcasts and other virtual platforms are becoming widely available to industry members. ProBrewer has posted a dedicated resource site to list the many virtual events that are taking place to help brewers and others in the industry.
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It is with no surprise, as event cancellations begin to extend into 2021, that Bill and Laura Lodge, founders if the well-known and respected Big Beers, Belgians & Barleywines, have announced the cancellation of the event scheduled for January 7-9, 2021 in Breckenridge, CO.
More details on the cancellation here.
Bart Watson, Chief Economist for the Brewers Association takes a updated deep dive into hard seltzer in his latest blog post. Bart notes that the category is showing some signs that growth is slowing, but overall growth is still booming with growth at 140% year-over-year in the latest four-week scan data period.
Interest in seltzer also seems to be broadening, with the percentage who drink seltzer at least once a month jumping from 49% in 2018 to 70% in 2020. The percentage who say they drink both craft and seltzer weekly went from 33% to 51%.