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Golden Brett Foudre, from Allagash Brewing/Flickr
Latest Beverage Industry News
Armistice Brewing pulls Mary Berry Beer after cease-and-desist from Mary Berry of “The Great British Bake Off” fame.
By Banjo Bandolas Filed Under: Legislative & Regulatory, News From The Breweries
Craft breweries naming beers after popular celebrities and brands is not uncommon. It’s also not uncommon to find yourself confronted with legal difficulties when you don’t dot the i’s and cross the t’s by contacting the source of your inspiration.
Via – SF Gate
Industry Coalition Kicks-Off ‘Beer Growth Initiative’
By Tom McCormick Filed Under: General News
The Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) announced today the formation of the Beer Growth Initiative, a consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers of legal drinking age who choose to drink alcohol that there is a beer for just about every occasion.
The “Beers To That” campaign will attempt to promote the entire beer category via an in-market campaign consisting of a digital advertising campaign, consumer website, experiential events, point of sale materials and out-of-home advertisements funded through contributions from the coalition of brewers, beer importers and distributors.
“Beer is America’s Beverage, and the Brewers Association is pleased to support the ‘Beers To That’ campaign and programs that stimulate growth of the overall beer category,” said Bob Pease, President and CEO of the Brewers Association. “‘Beers To That’ celebrates both the universal appeal and diversity of beer and rekindles the reasons why beer is the ideal alcohol beverage choice for adults of legal drinking age, no matter the occasion or celebration.”
Full press release here.
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- Seeking Head Brewer in Western CT
Last Post By: hrbrewing in Brewer/Assistant Brewer
Posted: Sep 19th at 06:24:50 PM - Brew Master/GM/Consultant
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Posted: Sep 19th at 05:34:32 PM - Head Brewer Needed - Brew Theory Orlando, FL
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Posted: Sep 19th at 03:49:26 AM - Rogue Ales & Spirits: Production Assassin
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