Category: Other Non Alcoholic Drinks
News The Rise of Athletic Brewing – Where it Started and Where Will it Go
Who would have thought? One of the most talked about beers in America doesn’t have alcohol. Athletic Brewing has become the king of the fastest growing segment in the alcohol beverage industry. And it all started here on ProBrewer.
(more...)
News Athletic Brewing Releases ‘Soul Sour’ to Raise Funds for Michael Jackson Foundation
Athletic Brewing Company, the largest non-alcoholic brewer in the U.S., announced the fourth annual release of Soul Sour in celebration of Black History Month. 100% of the profits from the 2024 release of Soul Sour will be donated to Sacred Heart University (SHU) and the Michael James Jackson Foundation for Brewing & Distilling (MJF).
(more...)
News Beer is Clear Favorite Over Wine and Spirits in the Non-Alcohol Category
According to a recent poll, 58% of Americans participating in Dry January chose a low-alcohol or no-alcohol beer to help them achieve their goals. 55% of the respondents say that the quality of non-alcoholic beer has improved over the past few years.
(more...)
News Featured Interview: Bravus Brewing – First Non-Alcoholic Brewery in US
When Phillip Brandes started the first non-alcoholic brewery in North America in 2015, little did he know that this tiny segment would soon become the fastest growing category in beer. Phillip, who uses a proprietary method to make beer with less than 0.05% abv, is now discovering the advantages – and the challenges, of selling non-alc beer.
(more...)
Expert Topic Non-alcoholic Offerings Make Sense at a Brewery
A well thought out tap list, one with diversity of styles and ABV range is a delight to see at a brewery. It means customers can pick pints or flights that suit a mood or menu. So much focus is put on a brewery’s beer, rightly so, but there is also an appreciation that comes with non-alcoholic offerings.
(more...)
News ProBrewer and Others Raise $255,000 for Michael Jackson Foundation
For the second year in a row, ProBrewer teamed up with Athletic Brewing to raise money for the Michael James Jackson Foundation (MJF). The effort raised more than $255,000 this year thanks to a matching $100,000 grant from Athletic Brewing and major donations from Firestone Walker, Sierra Nevada, Sam & Mariah Calgione/Boston Beer, Other Half, New Glarus and others as well as allied trade members such as Briess, Haas, Rahr and Yakima Chief.
(more...)
News One More Day in Michael Jackson Foundation $100k Matching Challenge!
Tomorrow is the last day to have your donation doubled with Athletic Brewing Company to match up to $100k in donations for The Michael James Jackson Foundation. The MJF is a grant-making organization that funds scholarship awards to Black, Indigenous, and People of Color within the brewing and distilling trades. Help make the craft brewing and distilling industry more just, equitable, and dynamic. Your contribution is matched dollar for dollar. Anything helps! It’s easy. Go HERE to contribute now!!
(more...)
News Athletic Brewing to Match First $100,000 Donated to The MJF Foundation’s 2nd Annual Diversity Campaign
The Michael James Jackson Foundation for Brewing & Distilling (The MJF) has launched its second annual matching fundraising challenge in partnership with Athletic Brewing Company and ProBrewer. Beginning today and continuing through May 8, 2023, Athletic Brewing will match the first $100,000 in donations made to The MJF’s latest campaign, including contributions from both individuals and organizations.
(more...)
News Asahi to Enter Non-Alcoholic Beer Segment with Super Dry 0.0%
On the heels of the announcement that Keurig Dr. Pepper has invested $50 million into non-alcoholic brewer Athletic Brewing, the global brewer Asahi just announced the international launch of its alcohol-free beer, Asahi Super Dry 0.0%.
(more...)
News Keurig Dr Pepper Invests $50 Million in Athletic Brewing
Not that we needed any more signs that non-alcoholic beer is surging, but the investment of $50 million into Athletic Brewing Company by Keurig Dr. Pepper is one more indication that the industry sees a lot more growth in the segment.
(more...)
Considerations in Brewing Non-Alcoholic Beer
Earlier this year at the Craft Brewers Conference in Minneapolis Pro Brewer sponsored a panel focused on the non-alcoholic beer space. Three panelists – Garrett Oliver of Brooklyn Brewery, Bill Shufelt of Athletic Brewing Co., and Keith Villa of Ceria Brewing – joined Beer Edge Editor John Holl for a wide-ranging discussion on process, flavor, and consumer preferences.
(more...)
News Selecting the Best Merchandise to Represent Your Brewery
Merchandise has become so important in the beer industry that some breweries will design and release t-shirts and hats long before the first fermenters are ever installed. To be sure, having the right merchandise can strengthen consumer bonds, raise outside awareness, and add to the company’s bottom line.
(more...)
News Non-Alcohol Beer Continues to Grow but Not Easy to Make
Athletic Brewing Co., makers of exclusively non-alcoholic beer, were only two years old when they burst onto the brewing world stage by growing sales 500% in 2020 during the first year of the pandemic and adding a second manufacturing location with the purchase of the Ballast Point Brewing Company in San Diego. They are now distributed in 35 states and have just expanded the capacity of their San Diego facility from 50,000 to 200,000 bbls.
(more...)
News Non-Alc Athletic Brewing Raises $17 Million
Athletic Brewing Company, which makes exclusively non-alcoholic “craft” beer has raised $17.5 million to expand production. Backers include TOMS Shoes founder Blake Mycoskie, and sports business reporter Darren Rovell’s Tastemaker Capital Partners.
(more...)
News Heineken Goes N/A
With the overall beer market down just about 1% in 2017 and 5% over the past four years, brewers of all sizes are looking in different directions, from dipping toes in the cannabis industry, spirits, alcoholic seltzers and other creative avenues. Heineken is going non-alcoholic.
(more...)
News Expert Panel Explores Non-Alcoholic Craft Beer as Segment Continues to Grow
Posted by Tom McCormick
The U.S. non-alcoholic beer market surpassed $9.5 billion in 2019, and is projected to see a steady compound annual growth rate of 7.5% between now and 2026, according to Global Market Insights. More and more craft brewers are looking to the growing segment, not only to tap into the growth potential, but also to fulfill a need of their customer base, who often will switch back forth between full-strength beers and an occasional N/A.
(more...)