News Asahi to Enter Non-Alcoholic Beer Segment with Super Dry 0.0%

On the heels of the announcement that Keurig Dr. Pepper has invested $50 million into non-alcoholic brewer Athletic Brewing, the global brewer Asahi just announced the international launch of its alcohol-free beer, Asahi Super Dry 0.0%.

The brewer’s press release said that Asahi’s master brewers take the base recipe of Asahi Super Dry through a process of de-alcoholisation to create the finished beer at 0.0% ABV.

The beer will be available across eight markets worldwide in 2023, beginning with its launch in the UK and Ireland in January.

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