A presentation nailing five key takeaways from one of the world’s leading beer historians:
-How to place your brewery, however old it is, on the larger craft beer and brewing spectrum.
-How to place your brewery on your local and regional spectrums (where most your press will come from).
-How to translate that into something relatable to journalists and critics.
-What *not* to talk about.
-And why it matters (hint: You might’ve noticed a lot more competition just lately.)
Speaker: Tom Acitelli, Author
Bio: Tom Acitelli is the author of PILSNER: How the Beer of Kings Changed the World (due out in the U.S. and Canada in July 2020) and The Audacity of Hops: The History of America’s Craft Beer Revolution (now in its second edition with a foreword from Lagunitas founder Tony Magee). He is also the author of American Wine, a finalist for the James Beard Book of the Year Award. His beer writing has appeared in the Wall Street Journal, the Washington Post, Bloomberg, and Eater. He is an editor for Vox Media’s Curbed Network and lives in Cambridge, MA.