Start Your Engines: Racing Towards CBC 2025 in Indianapolis, Indiana
Featured Date / Time: Wednesday, April 22nd, 2020 at 5:00 pm EDT - 5:50 pm EDT (add to calendar) Event type: Event held online Price: Free Register / View: Building Loyalty Through Education: Putting an Educational Spin on Taproom Events
The neon lights of Vegas and the 2024 Craft Brewers Conference are in the rearview mirror and brewers and industry professionals will soon set their sights on Indianapolis, home of next year’s conference.
“We are planning, and the events team will be heading out there for a site visit in July,” said Ann Obenchain, the Brewers Association Vice President of Marketing and Communications, just prior to the Las Vegas conference. (more...)
Let’s face it, our customers want to know more. With a maturing market there is increased demand for quality, value-driven tasting room and brewery events. Progressing from traditional keep the pint nights and uninspired beer dinners, successful events now focus on creating personal experiences giving customers insight into your brand.
We’ll take a look at the best ways to incorporate an educational element into all aspects of guest experiences ranging from first tasting room visits to private pairing and tasting classes or beer geek brewery tours.
We’ll discuss: How quality events brings quality customers Turning customers into brand evangelists through tasting room events and experiences High quality events warrant higher price points, increasing revenue Increased employee satisfaction from contributing in new unique ways
Speaker: Erik Fowler, White Labs
Bio: Erik has been with White Labs since 2014. Before coming to White Labs, he worked for: a prominent regional brewery, a nano-brewery, and several beer and wine focused retail outlets. He has led education classes on yeast handling, sensory techniques, beer history and pairings. Erik holds his Cicerone® certification as well as a certificate in the Business of Craft Beer from San Diego State University. His objective is to use his knowledge and experience to make fermentation education informative, accessible and interesting.
Categories: Consumer SalesCraft Beer Professionals Virtual ConferenceFront of HouseMarketing