News ICP Rules that Welsh Brewer Beer Labels Appeal to Children

Complaints about beer labels from Welsh brewer Tiny Rebel were upheld by the alcohol industry’s Independent Complaints Panel (ICP). Three of the brewery’s beers, Monstar, TinyFast and Primed were ruled to appeal to under-age drinkers or encouraging irresponsible consumption and suggesting the products had therapeutic qualities.

The beer brand closely Monstar resembled Monster Energy drink, the well-known, non-alcoholic energy drink brand, and the panel concluded that the design and popularity of the brand meant it could appeal to under-18s.

The Independent Complaints Panel is the British authority which considers complaints about products. It doesn’t instigate complaints but rather makes independent decisions about complaints from members of the public, industry members or interest groups. It reviews them based on the sixth edition of the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks – updated in 2019 after an extensive consultation with the industry, public health and government.

In the US, the Alcohol and Tobacco Tax and Trade Bureau, a government agency, is tasked with enforcing labeling laws.

More on the story here.

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