Date / Time: Thursday, May 7th, 2020 at 10:00 am MDT - 11:00 am MDT (add to calendar)
Event type: Event held online
Register / View: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer
Speakers: Isaac Arthur, Shannon Anderson, Cody Fague
Are can cartons worth the extra cost? Does a 16-ounce can grab more attention than a 12-ounce? Is it a big deal if you use a different color for each of your SKUs?
Sending your packaging to retail is nerve racking enough without worrying about the design and branding cues that will help it sell. Consumer research firm Package Insight teamed up with craft beer branding firm CODO Design to run a series of tests to see what does and doesn’t work in today’s retail environment. Through heat mapping, timing, and tracking eye gaze patterns—SCIENCE!—they have applied a quantitative lens to the otherwise qualitative field of branding and package design. Join in to hear the results of this study, see what grabs consumer attention, and learn how you can apply these findings to your packaging to sell more beer.
Learn what beer branding trends work (and which don’t)
Discuss how different packaging formats effect consumer behavior
Explore what design decisions have the most impact off premise
Discover how different genders and age groups perceive and interact with particular design cues