Sierra Nevada Brewing CEO Jeff White has announced his retirement and will be stepping down from the position in the near future. Founder Ken Grossman will assume to role of interim CEO while the company conducts a search for a permanent replacement.
White, who joined the company in 2013 became CEO in 2019.
“We are excited for Jeff and are grateful for his many contributions to Sierra Nevada,” the company said in a press release. “During his time as CEO, Jeff helped drive our company from a beer brewer to a beverage company, shepherding in a new era of beyond beer products and innovation.”
Jeff’s Craft beer journey started in 1985 at The Old New York Brewing Company (New Amsterdam Beer). In 1989 he joined Boston Beer Company where he spent 17 years eventually becoming COO. After leaving Boston Beer he joined Miller-Coors as Sr. Director of Strategy until joining Sierra Nevada.