Boston Unveils Custom Glass
New glass designed by “world-renowned sensory experts”
Boston Brewing Company has unveiled a unique, custom designed branded glass.
According to the company, the new Samuel Adams Boston Lager Pint Glass is the first glass specifically designed to showcase beer as brewers intended.
Boston Beer said it recruited “world-renowned sensory experts” to work on the design of a glass that beginning in March, will be sold in packages of four for $30 at www.samueladams.com.
One feature of the new glass is a neck-and-lip design that “helps sustain the head of the beer, which enhances the release of signature Noble hop aromas found in Samuel Adams Boston Lager,” the company said.
“It’s a personal passion of mine to develop a beer glass that elevates the craft-beer drinking experience,” Jim Koch, company chairman and founder of the Samuel Adams beer brand, said in a statement. “We wanted to create a glass that offers beer lovers a full sensory experience by fully showcasing Samuel Adams Boston Lager’s complex balance of malt and hop flavors.”
