It seems the hard seltzer pot of gold still holds some coins.
Never mind the massive infusion of new brands, both large and small over the last year. Or the fact that the top three (White Claw, Truly, and Bud Light Seltzer) make up 82% of the category. Molson Coors was still able to hit a home run with its new seltzer introduction. In its first week since hitting shelves March 29, Molson Coors Topo Chico Hard Seltzer captured a 3.1% share of the U.S. hard seltzer market—from sales in just nine states, plus seven large metropolitan areas, according to a story in Good Beer Hunting.
Three years ago, hard seltzers represented just over 1% of the total U.S. alcohol market; today, that figure is almost 8%. And growing.
Full story here.