It seems like it will never end. In a consumer boycott that has extended far beyond anyone’s expectations, sales of Bud Light continue to fall over the summer months, allowing Modelo Especial to widens its lead as the top selling beer in America. The Mexican beer now accounts for 8.4% of beer sales in off-premise stores year-to-date through Aug. 19, compared to 8.2% for Bud Light.
The numbers were reported by Bump Williams Consulting and NielsonIQ.
“More consumers are buying Modelo more frequently and in greater quantities before the summer ends,” Bump Williams said in a The New York Post article.
Bud Light has had a two-decade run as the top-selling beer in the US with no change in sight – until the March consumer boycott. Since then, sales have been on a steady downward trend. Budweiser sales overall have also suffered, dropping 10.3% over the same period with parent company Anheuser-Busch InBev reporting a 10.5% decline in revenue and nearly 30% decrease in profit.