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» Beverage Industry News » Labatt Introduces Low-carb Beer

Labatt Introduces Low-carb Beer

Beverage Industry News» Beverage Industry Newsposted Dec 3rd, 2003 by Pat Hagerman

Add another entrant to the emerging low-carb beer market, this time in Canada. Labatt Breweries has launched Labatt Sterling, a low-calorie, low-carbohydrate beer, targeting drinkers who have chosen to go with Atkins-style low-carbohydrate diets. Sterling has 2.5 grams of carbohydrates per bottle, compared to typical beers at 10 grams and up; it also has a relatively low 88 calories, compared with 145 calories in regular beer. The alcohol content, at 4%, remains the same as regular light beer.

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Pat Hagerman

Posted by Pat Hagerman

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