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» Beverage Industry News » International » Heineken Buys Czeh Brewery

Heineken Buys Czeh Brewery

Beverage Industry News» Internationalposted Mar 31st, 2008 05:22:33PM by pbrewadmin

Dutch brewer acquires Drinks Union

In further consolidation in the brewing industry across the globe, Dutch brewing giant Heineken has struck a deal to acquire Czech brewer Drinks Union, which will boost Heineken’s share of the Czech market from 9% to 12%.

The company cites “considerable growth opportunities in the Czech market” as the reason for the acquisition.

Drinks Union owns the popular Zlatopramen brand and three regional brands, Breznak, Louny and Dacick. Heineken already operates Starobrno, Hostan, Zlaty Bazant, Krusovice and the Heineken brand in the Czech market.

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pbrewadmin

Posted by pbrewadmin

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