Cider was up 1.9% in off-premise dollars for the year in 2023 but down 2.7% in volume compared to the previous year. The on-premise was even tougher, with a 12% decline.
The tough numbers for cider, as detailed in an article by VinePair, show that cider has yet to catch on, despite its similarity to other categories that have caught the consumers attention in years.
There are about 1,000 cideries in the US, and although retailers have slowly increased shelf space and on-premise offerings, the category has grown little in the last decade.
The American Cider Association’s (ACA) has jjust concluded its 14th annual conference in Portland, Oregon last week.