The Brewers Association and MPLC announced the formation of a strategic partnership to educate Brewers Association member breweries about the benefits of an audiovisual strategy and the importance of motion picture copyright compliance.
Ideas and information will be shared through a variety of means, including educational articles and webinars. In addition, MPLC has committed to providing a special member rate on its Umbrella License for Brewers Association members.
“In these challenging times, our members need new strategies to drive business,” said Paul Gatza, senior vice president of professional brewing division, Brewers Association. “MPLC’s Umbrella License provides excellent value and exciting options for our members to use movies and television to enhance their business.”
Since its founding in 1986, MPLC has taken an educational approach to the licensing of movies, TV, and other audiovisual content, forging partnerships with industry associations in a variety of verticals to educate businesses about copyright compliance.
“We are extremely pleased to have the support of the Brewers Association,” said Dave Davis, president of the Americas at MPLC. “Together, we will help their members incorporate the magic of film and television into their business in a simple and cost-effective way, while educating them how to be compliant with U.S. copyright law.”
The BA has set up an affinity discount program for BA members. Details here.