The fifth annual nationwide survey from Drizly uncovers that inflation is prompting a return to entertaining at home with fewer people going out to on-premise locations to drink. One-in-four respondents said they will opt to drink at home more often in 2023 than at bars and restaurants.
“This year’s report found adult beverage consumers adapting to a post-pandemic world, while experiencing the impacts of inflation. As consumers opt to drink out less, we are seeing a return to ‘self-bartending,’ the hosting of gatherings at home and an emphasis on gifting for the big holidays instead of the small moments,” said Liz Paquette, Drizly’s Head of Consumer Insights. “And overall, this survey, along with purchase patterns on Drizly, found that consumer preferences are changing when it comes to beer, wine, and spirits — more Americans, especially Gen Z and millennials, are gravitating towards zero-proof options, ready-to-drink cocktails are expanding beyond summertime, and red wine is becoming increasingly popular for the warmer months.”
26% of the respondents also plan to spend more on drinks for at home consumption this year versus on-premise, and one-in-five will be “self-bartending” more in 2023 compared to 2022.
Another trend uncovered in the survey is the growing popularity of non-alcohol drinks, with half of the respondents having tried NA beer, wine or spirits. While NA beer may be the most preferred zero-proof drink of the moment according to those surveyed, looking forward, respondents are most curious to try NA ready-to-drink cocktails (17%) and NA wine (14%) in 2023.
The survey found a likely resurgence in home entertaining for 2023, perhaps as a result of inflation and a post-pandemic pattern. 21% of respondents stated they plan to host friends and family at home more often in 2023 compared to 2022.
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