Category: Major Brand News
News coverage of the global and large domestic brewing companies
News Michelob a ‘Craft?’
A-B positions Michelob as ‘craft” brand in new ads
Advertising from Anheuser-Bush’s Michelob closely mimics recent spots produced by Boston Beer Co.’s Sam Adams brand, featuring interviews with brewery personnel discussing the beer’s craftsmanship as well as malt and hop selection.
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