Start Your Engines: Racing Towards CBC 2025 in Indianapolis, Indiana
Featured Date / Time: Tuesday, April 21st, 2020 at 4:00 pm EDT - 4:50 pm EDT (add to calendar) Event type: Event held online Price: Free Register / View: Turning Brewery Customers Into Brand Ambassadors
The neon lights of Vegas and the 2024 Craft Brewers Conference are in the rearview mirror and brewers and industry professionals will soon set their sights on Indianapolis, home of next year’s conference.
“We are planning, and the events team will be heading out there for a site visit in July,” said Ann Obenchain, the Brewers Association Vice President of Marketing and Communications, just prior to the Las Vegas conference. (more...)
Every brewery is different with a unique story to tell. Your customers already know this. BUT…how do you reach those customers who don’t know? Turn your current customers into brand ambassadors! We want people wearing your clothing, talking about the experience they’ve had with your staff, in your brewery taproom, enjoying your beer!
We work with brewery retail merchandising staff to build creative retail style products (clothing and other) that your customers will want to buy and wear around town, share on social media, and tell their friends (and sometimes even complete strangers) about.
Just like brewing a good beer, this process takes a little time, thought and planning to execute, and we are here to help!
Speaker: Scott Schmidt, Promote The Brew
Bio: Scott and Steve Schmidt are the Co-founders of Promote The Brew. Scott and Steve gained deep knowledge and expertise in marketing and promoting brands through working with major companies like Harley-Davidson, Miller Brewing Co., Kohler, Ecolab, Jimmy Buffett’s Margaritaville, and Snap-on. Their role now is to bring the playbook that the big guys use to independent craft breweries.
Categories: Business of BeerCraft Beer Professionals Virtual ConferenceMarketing