Start Your Engines: Racing Towards CBC 2025 in Indianapolis, Indiana
Date / Time: Tuesday, April 21st, 2020 at 2:00 pm MDT - 3:00 pm MDT (add to calendar) Event type: Event held online Price: Free Register / View: Brewery Skeptics: Overcoming Challenges of Your Local Government and Community
The neon lights of Vegas and the 2024 Craft Brewers Conference are in the rearview mirror and brewers and industry professionals will soon set their sights on Indianapolis, home of next year’s conference.
“We are planning, and the events team will be heading out there for a site visit in July,” said Ann Obenchain, the Brewers Association Vice President of Marketing and Communications, just prior to the Las Vegas conference. (more...)
Speaker: Julie Wartell
Zoning, Parking, Crime, Noise… we’ve all heard these reasons why a city or community does not want another alcohol establishment. This session will cover identifying these governmental and community skeptics, knowing the research about the positive impacts that breweries have had on communities, and creating a strategy to overcome these skeptics. Research on economic impacts, community revitalization and crime (or lack thereof) will be discussed, including a survey of breweries, the challenges they faced, and how they surmounted them. Participants will go away with tools to more successfully move into cities and communities that may have initially doubted the positive impact of craft breweries.
Learning Objectives:
Be able to identify your skeptics Know the research around economic impact, community revitalization, and crime Conduct your own research about your local environment Create a strategy for overcoming the skeptics and challenges
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