Molson Coors Beverage Company and D.G. Yuengling & Son Inc. have formed a joint venture to oversee and execute the westward expansion of Yuengling beer into states beyond its existing 22-state footprint and New England, the two companies said today.
The partnership will bring beers from America’s Oldest Brewery to millions more drinkers in 25 states outside its mostly East Coast distribution territory. Brands like Yuengling Traditional Lager, Black & Tan and Flight are expected to reach into new markets in the second half of 2021.
“Yuengling’s iconic beers are beloved by those who live in a state fortunate enough to have their brands and desired by those who are visiting. And just as was the case with a certain brand out of Golden, Colo., more than a few people have smuggled Yuengling across state lines in the trunk of their car. But soon, millions of fans won’t have to resort to such tactics,” said Gavin Hattersley, president and chief executive officer at Molson Coors.
Press release for the two companies here.