ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » The Rise of the ‘Members-Only’ Brewery

The Rise of the ‘Members-Only’ Brewery

Beverage Industry News» Beverage Industry Newsposted Feb 24th, 2021 02:44:49PM by Tom McCormick

Over the last 10 years or so, some breweries have incorporated the concept of members-only clubs into their business strategies as a way to pre-sell exclusive brands within the portfolio. But these limited-access clubs typically represented only a portion of the brewery’s overall production.

But lately, a new concept has arisen where small breweries are selling virtually all of their beer only to subscribed members.  Horus Aged Ales in Oceanside, California, Hanabi Lager Co. in Napa Valley, and Floodland Brewing in Seattle are examples. One brewery, Private Press in Santa Cruz, California has taken it to perhaps the highest level, selling 10 annual beer releases to only 600 members.

Crunch the numbers and you might be surprised.

Full article here at Punch Drink.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Tom McCormick

Posted by Tom McCormick

Search

Promoted
Proximity Malt logo
Proximity Malt
We Found A Better Way!
Precision Fermentation, Inc. logo
Precision Fermentation, Inc.
Creator's of the BrewMonitor System
Brewing & Distilling Center logo
Brewing & Distilling Center
BDC STUDENTS ARE CURRENTLY LEARNING FROM HOME!
Journeyman Brewer Academy • Alpha Brewery Silos

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.