Survey Reveals Consumers Interest in Direct-to-Consumer Beer Sales
The interest and enthusiasm for direct-to-consumer (DTC) beer shipping has not waned in 2022, even as the past year has brought some relief from the COVID-19 pandemic, according to a report by Sovos ShipCompliant. The report included a survey by The Harris Poll and was conducted in partnership with the Brewers Association.
The survey found that 75% of the respondents who were regular craft beer drinkers, would purchase more craft beer if they were able to have it shipped directly to their home versus having to go to a retail location to purchase it.
Interstate direct-to-consumer beer shipping is only legal in 11 states and Washington, D.C., while wine can be shipped DTC to 47 states and D.C.
See details of the survey and report here.