While Sober October is approaching, don’t expect your beer sales to fall off the cliff. Most consumers in the U.S. prefer to do their detoxing after the holidays according to Pattern Data Science.
When looking at consumer demand for non-alcoholic beer, wine, and spirits, searches for non-alcoholic wine took up 39% while non-alcoholic beer took up 35% in 2021.
“The only year consumer demand increased during Sober October was 2020,” according to Pattern. “This is likely because Sober October was celebrating its tenth year in the U.S. and had a larger than normal marketing push.”
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