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» Beverage Industry News » PBR Launches Two New Beers

PBR Launches Two New Beers

Beverage Industry News» Beverage Industry Newsposted Apr 4th, 2019 03:18:24PM by Tom McCormick

It’s an almost everyday occurrence that a national beer company announces a new brand. But it warrants mention when a beer company that has stood solidly on only one brand for generations launches three new styles within less than a year’s time.

After releasing its first line extension last year, Pabst Blue Ribbon has launched two new beers to their portfolio, a non-alcoholic and PBR Extra. Extra is a stronger version of the flagship PBR, weighing in at 6.5% abv compared to PBR’s 4.7% abv.

PBR released the low-calorie PBR Easy last year.

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Tom McCormick

Posted by Tom McCormick

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