Pivoting to ‘Total Alcohol’ Gives Milwaukee Brewing Big Boost
It is a concept that has brought big growth to Boston Beer Company – the notion of expanding from a “brewing company” to that of a “beverage company” by expanding production into all areas of beverages such as tea, seltzer, kombucha, spirits and others. And it is not a concept that is limited to national craft brands like Boston Beer.
Milwaukee Brewing Company was putting out 15,000 bbls of beer a year prior to the pandemic. When COVID hit they decided to diversify by expanding their production to hard seltzers, low alcohol beers and opened their doors to contract brewing. The once tiny brewery is now on target to hit 100,000 bbls this coming year.
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