MobCraft Beer Inc. of Milwaukee, Wisconsin has said it plans to open as many as 10 locations by 2025. The company known for its, shall we say, unusual beers, such as Fruity Pebble cereal-inspired milkshake IPA, has targeted three immediate locations for expansion; Waterford, Wisconsin, Denver, Colorado and Woodstock, Illinois.
The brewer’s growth plans coincide with a $2.25 million Wefunder campaign through which it hopes to attract investors to help finance the new locations.
MobCraft is turning to its customers to raise the money by offering 28% ownership in the company. “We want our fans to be owners of the brewery,” said Henry Schwartz, MobCraft founder and chief executive officer. “We want people who love MobCraft to own a share of it and, as the company continues to grow, reap those benefits of being an owner of the brewery.”
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