Boston Beer is once again deep-diversifying into the alternative alcohol beverage world.
Less than a month after announcing a long-term, strategic partnership with Beam Suntory, Boston Beer Company announced today that they are teaming up with PepsiCo to create HARD MTN DEW.
“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love,” said Dave Burwick, Boston Beer’s CEO.
The flavored malt beverage will be 5.0% abv and available in cans.
A comprehensive analysis from Kate Benot in Good Beer Hunting here.