Newcastle Brown Is ‘Ale’ Again
A new label design for Newcastle Brown has brought the word ‘Ale’ back, four
years after marketers had decided to quit selling the beer as Newcastle
Brown Ale. Scottish Courage redesigned the label to add a “sensible
drinking” message, and decided to revert back to the beer’s original name,
even though Newcastle Brown’s sales were steady. For the UK’s biggest
domestically-based brewer, the decision made sense; sales hadn’t changed
downward, and with the label’s redesign to add the sensible drinking
message, it was seen as an opportunity to put the ‘Ale’ back in Newcastle
Brown Ale.
