ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » Making ‘Waves in the Category’

Making ‘Waves in the Category’

Beverage Industry News» Beverage Industry Newsposted Jan 12th, 2009 12:00:00AM by Pat Hagerman

Kurt and Rob Widmer, innovators of American-style Hefeweizen, may be laid back guys but they are serious about brewing great beer. Their latest creation, Drifter Pale Ale, is no exception. Brewed with Summit hops, a new variety known for its intense and abundant citrus aroma and flavors, Drifter’s taste is unique to the category. True to the pale ale style, Drifter’s light bittering hops give the brew a crisp, clean and refreshing finish ideal for those longing for lazy days adrift on the lake.

“We crafted Drifter to make waves in the category and provide beer lovers with a new pale ale experience,” said Kurt Widmer, co-founder of Widmer Brothers Brewing. “Most pale ales are brewed with Cascade hops. Ours is truly an original, made with Summit hops known for their delicate flavor and undertones of tangerine, mandarin orange and grapefruit.”

Drifter is a laid back, smooth and inviting pale ale; its subtle caramel malt sweetness balances the tangy hops and leaves drinkers feeling refreshed and satisfied. Drifter was a Silver Medal winner in the Pale Ale category at the 2006 Great American Beer Festival; the beer sails in at an ABV of 5.7% and 32 IBUs.

Drifter will be available on tap in 20 states beginning January 5th, with six-packs on shelves in early February. The beer will launch nationwide in mid-April and will be offered year-round. A Drifter six-pack retails for approximately $8.99.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
Precision Fermentation, Inc. logo
Precision Fermentation, Inc.
Creator's of the BrewMonitor System
Siebel Institute of Technology logo
Siebel Institute of Technology
Excellence By Tradition
Brewing & Distilling Center logo
Brewing & Distilling Center
BDC STUDENTS ARE CURRENTLY LEARNING FROM HOME!
Bridgetown Brew Systems • Lallemand Brewing

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.