MillerCoors to intro lemon-flavored MGD 64
MillerCoors plans to launch a lemonade-flavored version of low-calorie beer MGD 64.
Miller Genuine Draft 64, named for the number of calories it contains, got off to a rollicking start after its national rollout in 2008. But sales have slowed recently by double-digits.
MGD 64 Lemonade will be sold from May through Labor Day.
MillerCoors also will unveil a new marketing campaign for the main version of MGD 64 this year as part of an effort to strengthen the brand, England said in Friday’s memo.